Research Report On Snack And Nutrition Bars - US - March 2014: Market Research Report
Even as snack and nutritional bars take on product attributes from each other and attempt to provide a range of attributes within a single product or brand, brands have an opportunity to stand out from their competitors by maintaining focus on a singular use. For example, energy bars can be just that and not strive to also be snack foods and meal supplements.
Similarly, organic brands can build on that attribute to be distinct from other brands, rather than also trying to be small indulgences. Consumers know what they want and may be skeptical of brands that try to be too many things to too many people.
Browse Full Report With TOC: http://www.marketresearchreports.biz/analysis-details/snack-and-nutrition-bars-us-march-2014
Table of Content
Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Executive Summary
Overview
The market
Figure 1: Total U.S. sales and fan chart forecast of snack and nutritional bars, at current prices, 2008-18
Market driven by demand for healthy foods, growing snacking trend
Demographics also play a role
Key players
The consumer
Respondents most apt to buy cereal/breakfast bars
Figure 2: Household purchases of cereal, snack, energy, and nutrition bars—any household purchase, January 2014
Supermarkets are the top choice for buyers
Figure 3: Retail outlets used for purchases of cereal, snack, energy, and nutrition bars—any bars, January 2014
Respondents most likely to look for high protein, fiber
Figure 4: Health/nutrition product attributes looked for, January 2014
Price is the major obstacle to buying for many respondents
Figure 5: Reasons for not buying cereal, snack, energy, or nutrition bars, January 2014
What we think
Issues and Insights
Is the line blurring between segments hurting brand potential to stand out?
Insight: Occasion-specific marketing is still a powerful message
How can cereal bars reverse the downward sales trend?
Insight: Flavor focus can be the hallmark of cereal/snack bars
How can marketers reach Hispanic moms?
Insight: Catering to Hispanic moms’ concerns about their kids’ nutrition
Trend Application
Trend: Transumers
Trend: Many Mes
Mintel futures: Access Anything Anywhere
To Get Download Full Report with TOC: http://www.marketresearchreports.biz/sample/sample/192815
Market Size and Forecast
Key points
Future growth will be driven by health considerations, more snacking
Demographics set to factor in sales in the near term
Households with kids more apt to buy than households without
Household income plays an important role in purchases
Hispanics, Asians report most likelihood to purchase
Sales and forecast of snack and nutritional bars
Figure 6: Total US retail sales and forecast of snack and nutritional bars, at current prices, 2008-18
Figure 7: Total US retail sales and forecast of snack and nutritional bars, at inflation-adjusted prices, 2008-18
Fan chart forecast
Figure 8: Total U.S. sales and fan chart forecast of snack and nutritional bars, at current prices, 2008-18
Market Drivers
Key points
Health considerations drive sales of snack and nutritional bars
Figure 9: Cereal, snack, energy, and nutrition bar product attributes looked for, January 2014
Looking for ways to stand out as product attributes bleed over between segments
Snacking trends favor bars
Figure 10: Product attributes looked for, January 2014
Households with kids most apt to buy; most likely for 12-17s
Figure 11: Household purchases of cereal, snack, energy, and nutrition bars—any purchase, by presence of children under in household, January 2014
Figure 12: Household purchases of cereal, snack, energy, and nutrition bars for children, January 2014
Number of households with kids declines
Those with higher household income predisposed to use energy/diet bars
Figure 13: Consumption of energy/diet snacks and bars, by household income, July 2012-September 2013
Hispanics, Asians report most likelihood to buy bars of all types
Figure 14: Household purchases of cereal, snack, energy, and nutrition bars, by race/Hispanic region, January 2014
Competitive Context
Other snack foods compete for consumer attention
Figure 15: Reasons for not buying cereal, snack, energy, or nutrition bars, by gender, January 2014
Meal replacements represent competition for nutritional bars
Some users may opt for energy drinks over energy bars
Brands look for ways to distinguish themselves
Segment Performance
Key points
Snack and cereal bars lead, but nutritional bars gain share and sales
Sales of snack and nutritional bars, by segment
Figure 16: Sales of snack and nutritional bars, segmented by type, 2011 and 2013
Segment Performance – Snack and Cereal Bars
Key points
Deteriorating sales performance as nutritional/health bars rise
Sales and forecast of snack and cereal bars
Figure 17: Total U.S. sales and forecast of snack and cereal bars, at current prices, 2008-18
Segment Performance – Nutritional/health Bars
Key points
Nutritional bars grow sales through expanded positioning, new flavors
Sales and forecast of nutritional/health bars
Figure 18: Total U.S. sales and forecast of nutritional/health bars, at current prices, 2008-18
Retail Channels
Key points
Respondents most likely to report buying at supermarkets
Figure 19: Retail outlets used for purchases of cereal, snack, energy, and nutrition bars, January 2014
Figure 20: Where consumers look for bars in-store, January 2014
Supermarkets are the top individual channel in the market
Sales of snack and nutritional bars, by channel
Figure 21: Sales of snack and nutritional bars, by channel, 2011 and 2013
Supermarket sales grow steadily between 2008 and 2013
Figure 22: U.S. supermarket sales of snack and nutritional bars, 2008-13
Other channels also grow strongly; mass chains likely to benefit most
Figure 23: U.S. other channel sales of snack and nutritional bars, 2008-13
Natural channel and nutritional bars are a natural fit
Figure 24: U.S. natural channel sales of snack and nutritional bars, 2012-14
Leading Companies
Key points
General Mills Inc. and Kellogg Co. vie for most sales
CLIF Bar & Company gains most over review period
Other companies account for less than 10% share
Manufacturer sales of snack and nutritional bars
Figure 25: Manufacturer sales of snack and nutritional bars, 2012 and 2013
Brand loyalty key to sales success
Figure 26: Key purchase measures for the top snack and nutritional bar brands, by household penetration, 52 weeks ending Dec. 29, 2013 (current) and Dec. 2, 2012 (year ago)
Brand Share – Nutritional/health Bars
Key points
Fiber One tops segment, grows 23.2%
CLIF gains 22.4% as all CLIF products grow
Atkins increases sales with Atkins Advantage
Carlyle drops as top brand Pure Protein declines
Kellogg grows 7.2%; Fiber Plus bars triple sales
Abbott’s top brand Zone Perfect falls 4.6%
KIND more than doubles sales
Post declines as its PowerBar products drop significantly
Manufacturer sales of nutritional/health bars
Figure 27: Manufacturer sales of nutritional health bars, 2012 and 2013
Brand Share – Snack and Cereal Bars
Key points
Kellogg declines despite surge from Special K Pastry Crisps and Kashi
Nature Valley, LÄRABAR increase but General Mills growth is moderate
Quaker Chewy brands are flat or decline; PepsiCo falls 4.3%
Other brands individually comprise less than 5% of the segment
Manufacturer sales of snack and cereal bars
Figure 28: Manufacturer sales of snack and cereal bars, 2012 and 2013
Innovations and Innovators
Gluten-free, all-natural, whole grain top product claims
Figure 29: Top 10 product claims, snack/cereal/energy bars, by percent of total claims, 2010-13
All-natural products
Gluten-free trend on the rise
Wholegrain positioning attracts health-conscious users
Indulgent bars offer a treat for less health-conscious consumers
Marketing Strategies
Overview of the brand landscape
Theme: Healthy positioning, energy for exercise
Brand example: Fiber One
Fiber One TV spot
Figure 30: Fiber One television ad, 2014
Brand example: Nature Valley
Nature Valley TV spot
Figure 31: Nature Valley television ad, 2013
Brand example: CLIF Bar
Theme: Start the morning right
Brand example: Nutri-Grain
Nutri-Grain TV spot
Figure 32: Nutri-Grain television ad, 2013
Social Media – Snack and Nutritional Bars
Key points
Social media metrics
Figure 33: Key social media metrics, Feb. 2014
Market overview
Brand usage and awareness
Figure 34: Brand usage and awareness among selected snack and nutrition bars, Jan. 2014
Interaction with snack and nutrition bars
Figure 35: Interactions with selected snack and nutrition bar brands, Jan. 2014
Online conversations
Figure 36: Online conversations around selected snack and nutrition bar brands, by month, Feb. 1, 2013-Jan. 31, 2014
Where are people talking about snack and nutrition bar brands?
Figure 37: Online conversations around selected snack and nutrition bar brands, by page type, Feb. 1, 2013-Jan. 31, 2014
What are people talking about?
Figure 38: Online conversations around selected topics, Feb. 1, 2013-Jan. 31, 2014
Analysis by brand
CLIF Bar
Figure 39: Social media metrics-CLIF Bar, Feb. 2014
Key online campaigns
What we think
Nature Valley
Figure 40: Social media metrics-Nature Valley, Feb. 2014
Key online campaigns
What we think
Special K
Figure 41: Social media metrics-Special K, Feb. 2014
Key online campaigns
What we think
LÄRABAR
Figure 42: Social media metrics-Feb. 2014
Key online campaigns
What we think
PowerBar
Figure 43: Social media metrics-PowerBar, Feb. 2014
Key online campaigns
What we think
Quaker Chewy
Figure 44: Social media metrics-Feb. 2014
Key online campaigns
What we think
Household Purchases of Snack/cereal and Nutrition/energy Bars
Key points
Three quarters of respondents have purchased in the last three months
Figure 45: Household purchases of cereal, snack, energy, and nutrition bars, January 2014
Purchases decline with age
Figure 46: Household purchases of cereal, snack, energy, and nutrition bars—any purchase, by age, January 2014
Respondents likely to wish all types of bars were resealable
Figure 47: Household purchases of cereal, snack, energy, and nutrition bars-any purchase, by attitudes toward cereal and/or snack bars, January 2014
Respondents who feel bars are too big most likely to buy all types of bars
Figure 48: Household purchases of cereal, snack, energy, and nutrition bars-any purchase, by attitudes toward cereal and/or snack bars, January 2014
Many buy bars per occasion (snack, meal replacement, before a workout)
Figure 49: Household purchases of cereal, snack, energy, and nutrition bars-any purchase, by attitudes toward cereal and/or snack bars, January 2014
Retail Outlets and Store Sections Used for Snack/cereal and Nutrition/energy Bar Purchases
Key points
Respondents most apt to look for cereal/breakfast bars in the breakfast aisle
Figure 50: Where consumers look for bars in-store—cereal/breakfast bars, by retail outlets used for purchases of cereal, snack, energy, and nutrition bars—cereal/breakfast bars, January 2014
Most look for granola bars in the breakfast aisle at supermarkets
Figure 51: Where consumers look for bars in-store-chewy/crunchy granola snack bars, by retail outlets used for purchases of cereal, snack, energy, and nutrition bars-chewy/crunchy granola snack bars, January 2014
Respondents most apt to look for energy/nutrition bars in nutritional food aisle
Figure 52: Where consumers look for bars in-store-energy/nutrition bars, by retail outlets used for purchases of cereal, snack, energy, and nutrition bars-energy/nutrition bars, January 2014
Brands Used
Key points
Top brands used share theme of fueling athleticism through nutrition
Figure 53: Brands of diet/energy snacks and bars eaten in last 30 days, by gender, July 2012-September 2013
CLIF Bars appeal to younger, middle-aged users
Figure 54: Brands of diet/energy snacks and bars eaten in last 30 days, by age, July 2012-September 2013
Snack/cereal and Nutrition/energy Bar Product Attributes Looked For
Key points
Flavor, price, high protein looked for more than other bar attributes
Figure 55: Snack/cereal and nutrition/energy bar product attributes looked for, January 2014
18-34 report most likelihood to look for specific attributes
Figure 56: Product attributes looked for-any type of bar, by age, January 2014
Households with children most likely to look for health attributes
Figure 57: Product attributes looked for-any type of bar, by presence of children in household, January 2014
Blacks and Hispanics apt to look for nutritious attributes
Figure 58: Snack/cereal and nutritional/health bar product attributes looked for-any type of bar, by race/Hispanic origin, January 2014
To Read Complete Report with TOC: http://www.marketresearchreports.biz/analysis/192815
Attitudes toward Snack/cereal bars and Nutrition/health Bars
Key points
Roughly six in 10 agree that bars make good treats
Figure 59: Attitudes toward cereal and/or snack bars, by gender, January 2014
Attitudes toward Consumption of Snack/cereal bars and Nutritional/health Bars by Children and Teens
Key points
More than half consider bars BFY snacks for kids
Figure 60: Attitudes toward child consumption of cereal bar and/or snack bars, January 2014
Young parents report most concern about nutrition in bars for their kids
Figure 61: Attitudes toward child consumption of cereal bar and/or snack bars, by age, January 2014
Reasons for Not Buying Snack/cereal and Nutrition/health Bars
Key points
More than four in 10 do not buy bars because they find them overpriced
Figure 62: Reasons for not buying cereal, snack, energy, or nutrition bars, by gender, January 2014
Seniors most apt to find bars overpriced
Figure 63: Reasons for not buying cereal, snack, energy, or nutrition bars, by age, January 2014
About us
MarketResearchReports.biz is the most comprehensive collection of market research reports. MarketResearchReports.Biz services are specially designed to save time and money for our clients. We are a one stop solution for all your research needs, our main offerings are syndicated research reports, custom research, subscription access and consulting services. We serve all sizes and types of companies spanning across various industries.
Contact
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Even as snack and nutritional bars take on product attributes from each other and attempt to provide a range of attributes within a single product or brand, brands have an opportunity to stand out from their competitors by maintaining focus on a singular use. For example, energy bars can be just that and not strive to also be snack foods and meal supplements.
Similarly, organic brands can build on that attribute to be distinct from other brands, rather than also trying to be small indulgences. Consumers know what they want and may be skeptical of brands that try to be too many things to too many people.
Browse Full Report With TOC: http://www.marketresearchreports.biz/analysis-details/snack-and-nutrition-bars-us-march-2014
Table of Content
Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Executive Summary
Overview
The market
Figure 1: Total U.S. sales and fan chart forecast of snack and nutritional bars, at current prices, 2008-18
Market driven by demand for healthy foods, growing snacking trend
Demographics also play a role
Key players
The consumer
Respondents most apt to buy cereal/breakfast bars
Figure 2: Household purchases of cereal, snack, energy, and nutrition bars—any household purchase, January 2014
Supermarkets are the top choice for buyers
Figure 3: Retail outlets used for purchases of cereal, snack, energy, and nutrition bars—any bars, January 2014
Respondents most likely to look for high protein, fiber
Figure 4: Health/nutrition product attributes looked for, January 2014
Price is the major obstacle to buying for many respondents
Figure 5: Reasons for not buying cereal, snack, energy, or nutrition bars, January 2014
What we think
Issues and Insights
Is the line blurring between segments hurting brand potential to stand out?
Insight: Occasion-specific marketing is still a powerful message
How can cereal bars reverse the downward sales trend?
Insight: Flavor focus can be the hallmark of cereal/snack bars
How can marketers reach Hispanic moms?
Insight: Catering to Hispanic moms’ concerns about their kids’ nutrition
Trend Application
Trend: Transumers
Trend: Many Mes
Mintel futures: Access Anything Anywhere
To Get Download Full Report with TOC: http://www.marketresearchreports.biz/sample/sample/192815
Market Size and Forecast
Key points
Future growth will be driven by health considerations, more snacking
Demographics set to factor in sales in the near term
Households with kids more apt to buy than households without
Household income plays an important role in purchases
Hispanics, Asians report most likelihood to purchase
Sales and forecast of snack and nutritional bars
Figure 6: Total US retail sales and forecast of snack and nutritional bars, at current prices, 2008-18
Figure 7: Total US retail sales and forecast of snack and nutritional bars, at inflation-adjusted prices, 2008-18
Fan chart forecast
Figure 8: Total U.S. sales and fan chart forecast of snack and nutritional bars, at current prices, 2008-18
Market Drivers
Key points
Health considerations drive sales of snack and nutritional bars
Figure 9: Cereal, snack, energy, and nutrition bar product attributes looked for, January 2014
Looking for ways to stand out as product attributes bleed over between segments
Snacking trends favor bars
Figure 10: Product attributes looked for, January 2014
Households with kids most apt to buy; most likely for 12-17s
Figure 11: Household purchases of cereal, snack, energy, and nutrition bars—any purchase, by presence of children under in household, January 2014
Figure 12: Household purchases of cereal, snack, energy, and nutrition bars for children, January 2014
Number of households with kids declines
Those with higher household income predisposed to use energy/diet bars
Figure 13: Consumption of energy/diet snacks and bars, by household income, July 2012-September 2013
Hispanics, Asians report most likelihood to buy bars of all types
Figure 14: Household purchases of cereal, snack, energy, and nutrition bars, by race/Hispanic region, January 2014
Competitive Context
Other snack foods compete for consumer attention
Figure 15: Reasons for not buying cereal, snack, energy, or nutrition bars, by gender, January 2014
Meal replacements represent competition for nutritional bars
Some users may opt for energy drinks over energy bars
Brands look for ways to distinguish themselves
Segment Performance
Key points
Snack and cereal bars lead, but nutritional bars gain share and sales
Sales of snack and nutritional bars, by segment
Figure 16: Sales of snack and nutritional bars, segmented by type, 2011 and 2013
Segment Performance – Snack and Cereal Bars
Key points
Deteriorating sales performance as nutritional/health bars rise
Sales and forecast of snack and cereal bars
Figure 17: Total U.S. sales and forecast of snack and cereal bars, at current prices, 2008-18
Segment Performance – Nutritional/health Bars
Key points
Nutritional bars grow sales through expanded positioning, new flavors
Sales and forecast of nutritional/health bars
Figure 18: Total U.S. sales and forecast of nutritional/health bars, at current prices, 2008-18
Retail Channels
Key points
Respondents most likely to report buying at supermarkets
Figure 19: Retail outlets used for purchases of cereal, snack, energy, and nutrition bars, January 2014
Figure 20: Where consumers look for bars in-store, January 2014
Supermarkets are the top individual channel in the market
Sales of snack and nutritional bars, by channel
Figure 21: Sales of snack and nutritional bars, by channel, 2011 and 2013
Supermarket sales grow steadily between 2008 and 2013
Figure 22: U.S. supermarket sales of snack and nutritional bars, 2008-13
Other channels also grow strongly; mass chains likely to benefit most
Figure 23: U.S. other channel sales of snack and nutritional bars, 2008-13
Natural channel and nutritional bars are a natural fit
Figure 24: U.S. natural channel sales of snack and nutritional bars, 2012-14
Leading Companies
Key points
General Mills Inc. and Kellogg Co. vie for most sales
CLIF Bar & Company gains most over review period
Other companies account for less than 10% share
Manufacturer sales of snack and nutritional bars
Figure 25: Manufacturer sales of snack and nutritional bars, 2012 and 2013
Brand loyalty key to sales success
Figure 26: Key purchase measures for the top snack and nutritional bar brands, by household penetration, 52 weeks ending Dec. 29, 2013 (current) and Dec. 2, 2012 (year ago)
Brand Share – Nutritional/health Bars
Key points
Fiber One tops segment, grows 23.2%
CLIF gains 22.4% as all CLIF products grow
Atkins increases sales with Atkins Advantage
Carlyle drops as top brand Pure Protein declines
Kellogg grows 7.2%; Fiber Plus bars triple sales
Abbott’s top brand Zone Perfect falls 4.6%
KIND more than doubles sales
Post declines as its PowerBar products drop significantly
Manufacturer sales of nutritional/health bars
Figure 27: Manufacturer sales of nutritional health bars, 2012 and 2013
Brand Share – Snack and Cereal Bars
Key points
Kellogg declines despite surge from Special K Pastry Crisps and Kashi
Nature Valley, LÄRABAR increase but General Mills growth is moderate
Quaker Chewy brands are flat or decline; PepsiCo falls 4.3%
Other brands individually comprise less than 5% of the segment
Manufacturer sales of snack and cereal bars
Figure 28: Manufacturer sales of snack and cereal bars, 2012 and 2013
Innovations and Innovators
Gluten-free, all-natural, whole grain top product claims
Figure 29: Top 10 product claims, snack/cereal/energy bars, by percent of total claims, 2010-13
All-natural products
Gluten-free trend on the rise
Wholegrain positioning attracts health-conscious users
Indulgent bars offer a treat for less health-conscious consumers
Marketing Strategies
Overview of the brand landscape
Theme: Healthy positioning, energy for exercise
Brand example: Fiber One
Fiber One TV spot
Figure 30: Fiber One television ad, 2014
Brand example: Nature Valley
Nature Valley TV spot
Figure 31: Nature Valley television ad, 2013
Brand example: CLIF Bar
Theme: Start the morning right
Brand example: Nutri-Grain
Nutri-Grain TV spot
Figure 32: Nutri-Grain television ad, 2013
Social Media – Snack and Nutritional Bars
Key points
Social media metrics
Figure 33: Key social media metrics, Feb. 2014
Market overview
Brand usage and awareness
Figure 34: Brand usage and awareness among selected snack and nutrition bars, Jan. 2014
Interaction with snack and nutrition bars
Figure 35: Interactions with selected snack and nutrition bar brands, Jan. 2014
Online conversations
Figure 36: Online conversations around selected snack and nutrition bar brands, by month, Feb. 1, 2013-Jan. 31, 2014
Where are people talking about snack and nutrition bar brands?
Figure 37: Online conversations around selected snack and nutrition bar brands, by page type, Feb. 1, 2013-Jan. 31, 2014
What are people talking about?
Figure 38: Online conversations around selected topics, Feb. 1, 2013-Jan. 31, 2014
Analysis by brand
CLIF Bar
Figure 39: Social media metrics-CLIF Bar, Feb. 2014
Key online campaigns
What we think
Nature Valley
Figure 40: Social media metrics-Nature Valley, Feb. 2014
Key online campaigns
What we think
Special K
Figure 41: Social media metrics-Special K, Feb. 2014
Key online campaigns
What we think
LÄRABAR
Figure 42: Social media metrics-Feb. 2014
Key online campaigns
What we think
PowerBar
Figure 43: Social media metrics-PowerBar, Feb. 2014
Key online campaigns
What we think
Quaker Chewy
Figure 44: Social media metrics-Feb. 2014
Key online campaigns
What we think
Household Purchases of Snack/cereal and Nutrition/energy Bars
Key points
Three quarters of respondents have purchased in the last three months
Figure 45: Household purchases of cereal, snack, energy, and nutrition bars, January 2014
Purchases decline with age
Figure 46: Household purchases of cereal, snack, energy, and nutrition bars—any purchase, by age, January 2014
Respondents likely to wish all types of bars were resealable
Figure 47: Household purchases of cereal, snack, energy, and nutrition bars-any purchase, by attitudes toward cereal and/or snack bars, January 2014
Respondents who feel bars are too big most likely to buy all types of bars
Figure 48: Household purchases of cereal, snack, energy, and nutrition bars-any purchase, by attitudes toward cereal and/or snack bars, January 2014
Many buy bars per occasion (snack, meal replacement, before a workout)
Figure 49: Household purchases of cereal, snack, energy, and nutrition bars-any purchase, by attitudes toward cereal and/or snack bars, January 2014
Retail Outlets and Store Sections Used for Snack/cereal and Nutrition/energy Bar Purchases
Key points
Respondents most apt to look for cereal/breakfast bars in the breakfast aisle
Figure 50: Where consumers look for bars in-store—cereal/breakfast bars, by retail outlets used for purchases of cereal, snack, energy, and nutrition bars—cereal/breakfast bars, January 2014
Most look for granola bars in the breakfast aisle at supermarkets
Figure 51: Where consumers look for bars in-store-chewy/crunchy granola snack bars, by retail outlets used for purchases of cereal, snack, energy, and nutrition bars-chewy/crunchy granola snack bars, January 2014
Respondents most apt to look for energy/nutrition bars in nutritional food aisle
Figure 52: Where consumers look for bars in-store-energy/nutrition bars, by retail outlets used for purchases of cereal, snack, energy, and nutrition bars-energy/nutrition bars, January 2014
Brands Used
Key points
Top brands used share theme of fueling athleticism through nutrition
Figure 53: Brands of diet/energy snacks and bars eaten in last 30 days, by gender, July 2012-September 2013
CLIF Bars appeal to younger, middle-aged users
Figure 54: Brands of diet/energy snacks and bars eaten in last 30 days, by age, July 2012-September 2013
Snack/cereal and Nutrition/energy Bar Product Attributes Looked For
Key points
Flavor, price, high protein looked for more than other bar attributes
Figure 55: Snack/cereal and nutrition/energy bar product attributes looked for, January 2014
18-34 report most likelihood to look for specific attributes
Figure 56: Product attributes looked for-any type of bar, by age, January 2014
Households with children most likely to look for health attributes
Figure 57: Product attributes looked for-any type of bar, by presence of children in household, January 2014
Blacks and Hispanics apt to look for nutritious attributes
Figure 58: Snack/cereal and nutritional/health bar product attributes looked for-any type of bar, by race/Hispanic origin, January 2014
To Read Complete Report with TOC: http://www.marketresearchreports.biz/analysis/192815
Attitudes toward Snack/cereal bars and Nutrition/health Bars
Key points
Roughly six in 10 agree that bars make good treats
Figure 59: Attitudes toward cereal and/or snack bars, by gender, January 2014
Attitudes toward Consumption of Snack/cereal bars and Nutritional/health Bars by Children and Teens
Key points
More than half consider bars BFY snacks for kids
Figure 60: Attitudes toward child consumption of cereal bar and/or snack bars, January 2014
Young parents report most concern about nutrition in bars for their kids
Figure 61: Attitudes toward child consumption of cereal bar and/or snack bars, by age, January 2014
Reasons for Not Buying Snack/cereal and Nutrition/health Bars
Key points
More than four in 10 do not buy bars because they find them overpriced
Figure 62: Reasons for not buying cereal, snack, energy, or nutrition bars, by gender, January 2014
Seniors most apt to find bars overpriced
Figure 63: Reasons for not buying cereal, snack, energy, or nutrition bars, by age, January 2014
About us
MarketResearchReports.biz is the most comprehensive collection of market research reports. MarketResearchReports.Biz services are specially designed to save time and money for our clients. We are a one stop solution for all your research needs, our main offerings are syndicated research reports, custom research, subscription access and consulting services. We serve all sizes and types of companies spanning across various industries.
Contact
M/s Sheela
90 Sate Street, Suite 700
Albany, NY 12207
Tel: +1-518-618-1030
USA – Canada Toll Free: 866-997-4948
Website: http://www.marketresearchreports.biz/
Blog: http://thaineuro.org/
