Brazils Cards and Payments Industry:
Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and
Competitive
The
report provides market analysis, information and insights into Brazil’s cards
and payments industry, including:
Current
and forecast values for each category of Brazil’s cards and payments industry
including debit cards, credit cards, prepaid cards and charge cards
Comprehensive
analysis of the industry’s market attractiveness and future growth areas
Analysis
of various market drivers and regulations governing Brazil’s cards and payments
industry
Detailed
analysis of the marketing strategies adopted for selling debit, credit, charge
and prepaid cards used by various bankers and other institutions in the market
Comprehensive
analysis of consumer attitudes and their buying preferences for cards
Competitive
landscape of Brazil’s cards and payments industry
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Executive summary
The
Brazilian cards and payments industry grew during the review period (2008–2012)
at a CAGR of 8.97%, to reach 540.7 million cards in circulation by the end of
2012. Changing lifestyle demographics, the increased popularity of online
shopping and higher disposable income per capita supported growth of the number
of cards in circulation. Consumer preferences are expected to change the card
payments channel’s dynamics over the forecast period. The Brazilian middle
classes have an average age of 34 years and distinct preferences compared to
traditional middle-class populations. Brazilian customers are also becoming
increasingly averse to credit-fueled spending. These factors prompted the
diversification of the market and contributed to the emergence and growth of
the prepaid and charge card categories.
Scope
This
report provides a comprehensive analysis of Brazil’s cards and payments
industry
It
provides current values for Brazil’s cards and payments industry for 2012 and
forecast figures for 2017
It
details the different macroeconomic, infrastructural, consumer and business
drivers affecting Brazil’s cards and payments industry
It
outlines the current regulatory framework in the industry
It
details the marketing strategies used by various bankers and other institutions
It
profiles the major banks in Brazil’s cards and payments industry
Reasons to buy
Make
strategic business decisions using historic and forecast market data related to
Brazil’s cards and payments industry and each market within it
Understand
the key market trends and growth opportunities within Brazil’s cards and
payments industry
Assess
the competitive dynamics in Brazil’s cards and payments industry
Gain
insights into the marketing strategies used for selling various types of cards
in Brazil
Gain
insights into key regulations governing Brazil’s cards and payments industry
Key highlights
The
debit and credit card categories are mature and are expected to record nominal
growth over the forecast period; the debit cards category is expected to post a
CAGR of 2.64% and the credit cards category is expected to record a CAGR of
5.34% in volume terms.
A
key factor that encouraged the growth of the prepaid cards category is the
government legislation that levied a 6.4% charge on all foreign transactions
made through credit cards issued in Brazil. As prepaid cards are preloaded with
Brazilian real, transactions made through them are treated as domestic payments
and have a lower tax rate of 0.38%.
The
growth of the card payments channel will be driven by the growth of online
commerce, tourism, new product offerings, retail sales volume and private-label
cards. High internet penetration is expected to promote online commerce, which,
in turn, is expected to drive growth in the card payments channel.
EMV
cards, NFC and contactless payments are expected to drive growth of the card
payments channel. The launch of EMV cards in Brazil by Banco Santander in 2011
brought about a secure and internationally accepted credit and debit cards
transaction system.
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