Showing posts with label Energy Drink. Show all posts
Showing posts with label Energy Drink. Show all posts

Thursday 22 August 2013

Market Report: Energy Drinks Market Analysis In US - August 2013



Current energy drink, shot, and mix users have been affected by the scrutiny regarding the safety and health effects of the category. Educational outreach is necessary to help current users feel confident that their choice of energy drink, shot, or mix has no adverse effects. Informative marketing also could broaden the appeal of the category, which is not used by the majority of adults, according to Mintel research.


TABLE OF CONTENT

Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms

Executive Summary
The market
Category continues upward trajectory despite stagnant use, recent controversy
Figure 1: Total U.S. sales and fan chart forecast of energy drinks, shots, and mixes, at current prices, 2008-18
Energy drinks continue to dominate market, but energy mixes catching on quickly
Figure 2: Total U.S. sales and forecast of energy drinks, shots, and mixes, by segment, 2008-18
Market factors
Retail channels
Rise of other retail channel exceeds category’s growth trajectory
Key players
Red Bull maintains its lead, while innovations from Monster and Kraft take share
New energy drink, shot launches trend downward since 2008
Figure 3: U.S. energy drink and shot launches, by year, 2007-13*
The consumer
Energy beverage usage remaining stagnant, but some adults are cutting back
Figure 4: Personal consumption of energy drinks and/or energy shots, May 2013
Efficacy, convenience leading reasons why adults drink energy beverages
Figure 5: Top five reasons for personal consumption of energy beverages, by race/Hispanic origin, May 2013
Lack of need, health and safety concerns fuel cut backs, deter some adults entirely
Figure 6: Top three reasons for not drinking energy drinks or energy shots, May 2013
Teen consumption also declining, complicating category’s future
Figure 7: Personal consumption of energy drinks among teens, October 2007-November 2012
What we think

Issues and Insights
How can manufacturers allay consumers’ safety and health concerns?
Insight: Make education an integral part of marketing
Can the declining energy shot segment be revitalized?
Insight: Promotions, new products, and brand extensions could reverse slump
Following a boost in sales, are energy mixes the future of the category?
Insight: Mixes could bring in new users with the promise of customization
Can non-users be convinced to try energy beverages?
Insight: Assert safety, productivity of existing products while creating new options

Trend Applications
Trend: Life Hacking
Trend: Supernanny State
Mintel Futures: Brand Intervention

Market Size and Forecast
Key points
Category continues upward trajectory despite stagnant use, controversy
Figure 8: Total U.S. retail sales and forecast of energy drinks, shots, and mixes, at current prices, 2008-18
Figure 9: Total U.S. retail sales and forecast of energy drinks, shots, and mixes, at inflation-adjusted prices, 2008-18
Fan chart forecast
Figure 10: Total U.S. sales and fan chart forecast of energy drinks, shots, and mixes, at current prices, 2008-18

To Buy The Copy of This Report Visit: http://www.marketresearchreports.biz/analysis/173312

Market Drivers
Key points
Lawsuits, proposed bans continue, creating a challenging marketplace
Lower unemployment rates could boost category sales
Figure 11: Personal consumption of energy drinks and/or energy shots, by employment, May 2013
Consumption among young adults fuels category; teen use dropping
Figure 12: Personal consumption of energy drinks and/or energy shots, by generations, May 2013
Figure 13: Personal consumption of energy drinks among teens aged 12-17, October 2007-November 2012
Figure 14: Personal consumption of energy drinks, October 2007-November 2012
Multicultural populations continue to see substantial growth
Figure 15: Personal consumption of energy drinks and/or energy shots, by race and Hispanic origin, May 2013
Figure 16: Personal consumption of energy drinks, by race/Hispanic origin, January 2012-March 2013

    
Contact

M/s Sheela
90 Sate Street, Suite 700
Albany, NY 12207
USA – Canada Toll Free: 866-997-4948

Thursday 27 June 2013

New Report: Energy Drink Market Size in the US 2012-2016


TechNavio's analysts forecast the Energy Drink market in the US to grow at a CAGR of 12.9 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing global urbanization. This market has also been witnessing the emergence of energy drinks that contain natural ingredients. However, health risks associated with the consumption of energy drinks could pose a challenge to the growth of this market.

TechNavio's report, the Energy Drink Market in the US 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Energy Drink market in the US landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.




The key vendors dominating this space include Living Essentials LLC, Monster Beverage Corp., PepsiCo Inc., Red Bull GmbH, and Rockstar Inc.
The other vendor mentioned in this report is The Coca Cola Co.

Key questions answered in this report:

  • What will the market size be in 2015 and at what will be the growth rate?
  • What are key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by key vendors?
  • What are the strengths and weaknesses of each of these key vendors?

To Buy The Copy of This Report Visit: http://www.marketresearchreports.biz/analysis/170003



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